Senior Creative Producer | Executive Producer

I'm a Senior Creative Producer / Development EP with experience creating original factual and digital content formats, leading productions and designing strategic campaigns that land. From long-form docs and original branded IP to commercials and animated /VFX projects.

Moving between news, media PR and production throughout my career, I'm comfortable wherever a story meets pressure and a brief needs turning into something worth making. I’m drawn to stories with grit, intelligence and heart and projects that have an ambition that needs organising into something…deliverable.

Whether I'm supervising a large-scale international shoot, leading a series through the field and the edit, or imagining ways to propel a story across different platforms, I bring editorial nous, clarity and momentum to projects with complex moving parts.

Straight-talking, commercially savvy, calm under fire, I lead from the centre with humour and energy, building the conditions for creative and production teams to do their best work.

Alongside my commercial work, I act as a strategic creative partner for filmmakers who want to take their work to market, often on a pro bono basis. Investing my time in work that comes from a genuinely creative place matters to me.

Sport, performance and purpose-driven culture run through much of what I make and you can see some of my recent work below.

Aston Martin F1 x Maaden ‘Driven to Greatness’ Aurora & G7 (Dir. Jon Cowen)

Puma x Al Hilal ‘Designed fo Pride’ Aurora Media MENA (Dir. Jon Cowen)

PIFx ATP x WTA ‘Rise of Next Gen’ Aurora Media MENA

PIFx ATP x WTA ‘Every Point Matters’ Aurora Media MENA

PIFx ATP x WTA ‘Serving Data’ Aurora Media MENA

PIFx ATP x WTA ‘Game, Set, Match’ Aurora Media MENA

PIFx ATP x WTA ‘Her Court Her Rules’ Aurora Media MENA

‘Becoming Xtraordinary’ Chrome x Da Vinci 30-min x 10 (Apple TV, YouTube)

Heineken ‘More Moments’ (Dir Stephen Parker) Chrome Productions, Edelman

Prostate Cancer Foundation ‘10-Year’s Time’ (Dir Stephen Parker) Chrome Productions

Chris Levine NFT Film Chrome Productions

Road to Dakar Development sizzle film

Showreel 2023

Reema Juffali Saudi Women Driving Tests