Executive Producer | Creative | Content Strategist
I'm a Senior Creative and Executive Producer with 25 years of experience building brand narratives, leading productions and devising integrated campaigns that land. From long-form documentary and branded content to commercials, my work has taken me around the world.
Moving between news, media PR and content production throughout my career means I'm comfortable wherever a story meets pressure and a brief needs turning into something worth making. Highly editorial, I'm drawn to projects with grit, intelligence and heart - the kind of stories that have determination baked into them, and an ambition that needs organising into something deliverable.
Whether I'm supervising a large-scale international shoot, leading a series through the field and the edit, or imagining ways to propel a story across different platforms, I bring editorial nous, clarity and momentum to productions and campaigns with complex moving parts.
Straight-talking, commercially savvy and calm under fire, I lead from the centre with humour and energy - building the conditions where creative and production teams can do their best work.
I'm skilled at positioning and developing ideas, and at steering partners and stakeholders through projects to a successful delivery. Alongside commercial work, I act as a strategic creative partner for filmmakers who want to take their work to market, often on a pro bono basis - investing in work that comes from a genuinely creative place matters to me.
Sport, performance and purpose-driven culture run through much of what I make and you can see recent work below.
Aston Martin F1 x Maaden ‘Driven to Greatness’ Aurora & G7 (Dir. Jon Cowen)
Puma x Al Hilal ‘Designed fo Pride’ Aurora Media MENA (Dir. Jon Cowen)
PIFx ATP x WTA ‘Rise of Next Gen’ Aurora Media MENA
PIFx ATP x WTA ‘Every Point Matters’ Aurora Media MENA
PIFx ATP x WTA ‘Serving Data’ Aurora Media MENA
PIFx ATP x WTA ‘Game, Set, Match’ Aurora Media MENA
PIFx ATP x WTA ‘Her Court Her Rules’ Aurora Media MENA
‘Becoming Xtraordinary’ Chrome x Da Vinci 30-min x 10 (Apple TV, YouTube)
Heineken ‘More Moments’ (Dir Stephen Parker) Chrome Productions, Edelman
Prostate Cancer Foundation ‘10-Year’s Time’ (Dir Stephen Parker) Chrome Productions
Chris Levine NFT Film Chrome Productions
Road to Dakar Development sizzle film
Showreel 2023
Reema Juffali Saudi Women Driving Tests