I'm a Senior Creative and Executive Producer with 25 years of experience building brand narratives, leading productions and devising integrated campaigns that land. From long-form documentary and branded content to commercials, my work has taken me throughout Europe, North America and the GCC.

Moving between news, media PR and content production throughout my career means I'm comfortable wherever a story meets pressure and a brief needs turning into something worth making. Highly editorial, I'm drawn to projects with grit, intelligence and heart - the kind of stories that have determination baked into them, and an ambition that needs organising into something deliverable.

Whether I'm supervising a large-scale international shoot, leading a series through the field and the edit, or imagining ways to propel a story across different platforms, I bring editorial nous, clarity and momentum to productions and campaigns with complex moving parts.

Straight-talking, commercially savvy and calm under fire, I lead from the centre with humour and energy - building the conditions where marcomms, creative and production teams can do their best work.

I'm skilled at positioning and packaging ideas to entice, and at steering big personalities, partners and stakeholders through projects to a successful delivery. Alongside commercial work, I act as a strategic creative partner for filmmakers who want to take their work to market, often on a pro bono basis - investing in work that comes from a genuinely creative place matters to me.

Sport, performance and purpose-driven culture run through much of what I've made and enjoy doing. Recent credits include Series Producer/Director of a branded content series filmed during the 2025 women's and men's professional tennis tours, alongside other high-profile branded and documentary projects across sport and culture.